As marketing is an essential component of a successful nonprofit organization, an effective strategy is required in order to be prosperous in 2016. A new study found that certain attributes are required in order to improve content marketing. While employing these tactics, ensure your operations are protected with Nonprofit Liability Insurance.

Write it Down

The Content Marketing Institute states that a documented strategy is a key differentiator among those who say their content marketing is effective and those who rate theirs as less effective. Write down a strategy to share and communicate with members of your team.

Marketing Maturity

Companies with a mature marketing strategy tend to be more effective. While it takes time and effort to develop a content marketing strategy, a mature or sophisticated approach is the most profitable. Essentially, this means that those who are implementing a strategy but might be facing growing pains and those who accurately measure success and scale their business are most successful.

Communicate

The more often companies meet to discuss their strategy, the more likely they are to be successful. This will help to perpetuate the strategy and determine what tactics have been effective and which ones should be updated. This way, everyone is on the same page and working toward the same goal. Experts recommend meeting weekly or biweekly for best results.

Make a Mission Statement

A clear, documented mission statement will help to define audience and decipher how the content you produce will meet that demographic. According to the study, 42 percent of the most effective marketers have a mission statement.

Define Success

What does success look like for your nonprofit? Develop a way to reach these goals in documented steps. Defining what it takes to be successful will provide clarity for your employees.

At Charity First, we understand the need to effectively market your business. Our comprehensive coverages seek to protect the nonprofit sector and to provide peace of mind. To learn more about our programs, contact our experts today at (800) 352-2761.