Social media and the internet has allowed for an amplified opportunity for people to donate to charities-the very component that keeps them in business. In order to attract potential donors, there are certain marketing tips that should be taken into consideration to continue the giving after the holiday season. In addition to ensuring financial protection through a comprehensive Charity Insurance Program, your clients should consider the following tips to achieve financial success as well.

Think Mobile

According to Emma, the average person checks their mobile device 150 times a day. Therefore, it is critical to take advantage of this platform and create a simple fundraising campaign that can be completed with a text. The “Text to Donate” campaign is effortless for the contributor and only takes a few seconds to complete.

If possible, evoke emotion. An emotional response is likely to cause action among donors and unite them to promote a specific cause. Next, get to the point! Don’t waste time with fluff, it is important to keep the person’s interest long enough to take action.

Be Authentic

Implement channels that best suit your target audience. Don’t add a social media channel just to join trends if it doesn’t reflect your audience or vision. Further, while going viral may be ideal, it is important to keep your message clear and concise during the outreach. Lastly, be transparent in your advertising and goals.

Focus on the Long Haul

While the holidays are a great time to promote giving, efforts to drive donations should be focused year-round. A sound marketing strategy should be developed that spans the entire year to continue the fundraising. Consider indirect donations through individual people’s causes such as through Kickstarter. Further, cultivate relationships with advocates for your cause.

At Charity First, we specialize in protecting the nonprofit industry. We have written thousands of nonprofits that are integral to the social fabric of our communities. Our comprehensive coverages reflect these organizations’ risks and can be customized accordingly. For more information, contact us today at (800) 352-2761.