With the the holiday season upon us, it’s time for charities to prepare for the most popular month for donations; December. Network for Good Online Giving Study indicated that December donors give approximately 52 percent more than in other months. In addition to protecting themselves with the right Nonprofit Insurance Program, following the steps below will help your clients reach their financial goals for the season.

Focus on Gratitude- Razoo’s Inspiring Generosity blogger Geoff Livingston states “People seem to forget that one of the primary celebrations of the holiday season is gratitude. Instead of trying to act like Don Draper, be sincere and publicly thank your supporters for how they have helped your cause this year.”

Simplify the Process- Keep the ‘donate’ button in plain view and make the process simple. The simpler the process, the more likely donors are to contribute.

Seasonality- Holiday cheer and festiveness can go a long way in terms of receiving donations. Hosting bake sales or wreath raffles is a great way to get donors in the spirit to give.

Promote Urgency- Rather than keeping the donation window open indefinitely, establish a beginning and end date to foster a sense of urgency. Razoo Foundation states that this doesn’t mean you cannot accept donations once the date has passed, but deadlines help keep people motivated to meet personal giving goals.

Tax Benefits- As most business owners know, donating has beneficial tax implications. Stressing this to potential donors, especially with tax season right around the corner, can lead to increased motivation to give.

Keep the Pace- During the end of the year, it is important to stay focused on collecting efforts. Even though the last week of the year falls between two holidays, people are still typically in the giving mood.

At Charity First, we understand the importance of generous donations. During this time of gracious holiday giving, we are here to protect your clients from the scope of risks they might face during their daily operations. For more information, give us a call today at (800) 352-2761.